Predictive analytics is a combination of Business Intelligence (BI) and Big Data, the two dominating concepts in today’s technology realm. Predictive analytics is often the only answer to two fundamental questions: What should a business do when it…
Whenever you have to make a decision, you will want to compare cases and choose the better one. You may do so by tossing a coin, intuition, common sense, or other unreliable ways but it is better to use your data.Ten Reasons Why A/B Split Testing Is…